Home News NetEase Unveils PinCool, A New Studio That Aims To Create Games For The Global Audience

NetEase Unveils PinCool, A New Studio That Aims To Create Games For The Global Audience

NetEase Games has announced the establishment of a new game studio named PinCool, Inc. (PinCool) as part of its NetEase Games division. Based in Tokyo, Japan, PinCool is a studio comprised of industry experts with extensive experience in different facets of the interactive entertainment field, including video games, movie creatives, live events, and IP licensing.

PinCool is led by Representative Director & President Ryutaro Ichimura, a 20-year veteran of the games industry and longtime producer of the Dragon Quest franchise. Beyond serving as lead producer for games such as “Dragon Quest VIII: Journey of the Cursed King” and “Dragon Quest IX: Sentinels of the Starry Skies,” Ichimura was also involved in production for anime properties such as “Dragon Quest: The Adventure of Dai.” He also led various other areas of the Dragon Quest IP franchise including live events and exhibitions.

In addition, Takashi Ogura will join PinCool as a board member. Previously, Ogura was involved in branding and marketing, business development, and business strategy for a number of online businesses including “Doraemon” at Epoch Co., Ltd., “Duffy” at Oriental Land Co., Ltd., and “Dragon Quest: The Adventure of Dai” at Square Enix Co., Ltd.

PinCool plans to leverage its diverse knowledge as an entertainment production company to provide high-quality entertainment experiences to users worldwide. While it will mainly focus on developing titles for game consoles, the company will also be involved in planning and producing a range of additional forms of entertainment.

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Sai T.

Sai is a social media manager and senior web content creator who spends his days juggling game research, deadlines, and the usual existential crisis. When he isn’t crafting content that hopefully goes viral, he’s a dedicated single parent doing his best to navigate work life balance. And in the rare moments when free time actually appears, he’s usually found with his two dogs, who are fully convinced they’re the ones in charge.