Home Mobile Games AirAsia Partners with SEGA and ATLUS for Unique Gaming-Travel Experience

AirAsia Partners with SEGA and ATLUS for Unique Gaming-Travel Experience

AirAsia has teamed up with SEGA and ATLUS to deliver an unprecedented crossover between gaming and travel, making it the first ASEAN brand to partner with the Japanese gaming giants. This collaboration is part of AirAsia’s larger ‘The Colour of Connection’ campaign and highlights two globally renowned franchises, Sonic the Hedgehog and Persona 5.

Immersive In-Flight Experiences

As part of the partnership, AirAsia has unveiled two specially-designed aircraft featuring characters from Sonic the Hedgehog and Persona 5. Sonic and his friends—Tails, Knuckles, Shadow, and Amy Rose—adorn AirAsia X’s Airbus A330 (9M-XXU), while Persona 5 characters Joker and Morgana are showcased on AirAsia Malaysia’s Airbus A320 (9M-AFF). These planes will fly routes across Asia Pacific, including major cities like Tokyo, Seoul, Bangkok, and Sydney.

Exclusive Onboard Offerings

To further elevate the gaming-themed journey, AirAsia will offer a Sonic’s Golden Ring Cakes combo on flights. The combo, priced at RM13, includes mango and lemon-flavored cakes, a Fizzy Iced Yuzu drink, and a free Sonic-themed sticker. Additionally, exclusive Sonic and Persona 5 merchandise will be available on AirAsia MOVE Duty Free and on board, starting in 2025.

Industry Collaboration

AirAsia’s Rudy Khaw, CEO of AirAsia brand co., noted that the collaboration aligns with AirAsia’s goal of blending travel with entertainment, appealing to gaming fans across the region. Shuji Utsumi, President and COO of SEGA, expressed excitement about expanding the Sonic and Persona franchises in Asia, calling it a new form of synergy between gaming and travel.

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AirAsia ATLUS Persona 5 SEGA Sonic The Hedgehog

Sai T.

Sai is a social media manager and senior web content creator who spends his days juggling game research, deadlines, and the usual existential crisis. When he isn’t crafting content that hopefully goes viral, he’s a dedicated single parent doing his best to navigate work life balance. And in the rare moments when free time actually appears, he’s usually found with his two dogs, who are fully convinced they’re the ones in charge.