On July 22, Tamiya announced that its Chairman and CEO, Shunsaku Tamiya, passed away on July 18 at the age of 90. A deeply respected figure, he led the company through its transformation into an icon in the scale model and hobby industry.

A Life Dedicated to Modeling Excellence

Shunsaku joined the family business, then known as Tamiya Shoji, in 1958. In 1969, he became managing director of Tamiya Models, and in 1984 he stepped into the role of President and CEO. Under his leadership, the company transitioned from wooden kits to precision plastic models. He later served as Chairman of the Shizuoka Model Teaching Materials Cooperative, cementing Shizuoka’s reputation as the “city of models,” and he used that platform to promote hobby culture worldwide. His influence shaped how modelers built and imagined their hobby.

Global Impact and Legacy

Shunsaku’s vision turned Tamiya into a global powerhouse. He championed quality and innovation—traits still associated with Tamiya today. Under his guidance, Tamiya expanded internationally, opened factories abroad, and brought scale modeling into homes across continents. His commitment to excellence inspired generations of hobbyists and industry professionals alike.

What’s Next for Tamiya Enthusiasts

Tamiya’s leadership succession plans appear well-established, ensuring continuity. Fans and collectors can honor Shunsaku’s legacy by continuing to build, customize, and engage with the hobby platforms he helped elevate. Community-driven model shows, like the Shizuoka Hobby Show—which he supported until his final year—remain key venues to celebrate his contributions. His influence lives on in every model assembled.