Home Gaming Tech Limited Edition ROG Matrix RTX 5090 Hits $3,999 Price Point

Limited Edition ROG Matrix RTX 5090 Hits $3,999 Price Point

ASUS has officially begun taking pre-orders for its highly premium ROG Matrix GeForce RTX 5090 graphics card, setting the price at a staggering $3,999 on the ASUS US store. This price point is approximately twice the official Manufacturer’s Suggested Retail Price (MSRP) for the reference edition RTX 5090 GPUs, which typically sell closer to $2,500–$3,000. For the price of the ROG Matrix, consumers could potentially purchase an entire high-end pre-built gaming PC featuring the RTX 5090 and a flagship processor like the Ryzen 9 9950X3D. However, the card is a limited edition release, with only 1,000 units slated for worldwide shipping, suggesting its high cost is aimed at collectors and die-hard ROG Matrix fans.

Key Features and Design

The ROG Matrix edition, which was originally unveiled two months prior, features a striking design with a triple-fan cooling solution. Aesthetically, the card is distinguished by its circular frame boasting customizable ARGB Aura Lighting on the right edge. Technically, the card is built for extreme performance, featuring dual power interfaces: traditional 12V-2×6 connectivity and the BTF interface for compatibility with ASUS BTF motherboards. Crucially, the card is capable of drawing up to an immense 800W of power, underscoring its focus on maximizing performance and overclocking capabilities far beyond standard models.

Justification for the Premium Cost

While the high price tag is excessive compared to the card’s raw performance-per-dollar ratio, the cost is justified by its status as a premium, limited-edition collector’s item in the highly sought-after ROG Matrix series. The card’s advanced cooling, dual power connectivity options, and ability to handle up to 800W consumption cater specifically to the enthusiast segment willing to pay a significant premium for exclusivity and high-end aesthetics. ASUS is targeting a specific niche of consumers who prioritize the unique design and limited availability over standard market value.

Official website: https://rog.asus.com/graphics-cards/graphics-cards/rog-matrix/rog-matrix-rtx5090-p32g-30th/

Tags:

800W GPU ASUS ROG Matrix RTX 5090 BTF connectivity gaming tech limited edition graphics card Nvidia GeForce RTX 5090 republic of gamers ROG ROG Matrix pre-order RTX 5090 price

Sai T.

Sai is a social media manager and senior web content creator who spends his days juggling game research, deadlines, and the usual existential crisis. When he isn’t crafting content that hopefully goes viral, he’s a dedicated single parent doing his best to navigate work life balance. And in the rare moments when free time actually appears, he’s usually found with his two dogs, who are fully convinced they’re the ones in charge.