The Pokémon Company’s latest mobile release, Pokémon TCG Pocket, is already making headlines by generating an impressive $12.1 million in revenue within its first four days. According to data from analytics firm AppMagic, the game has been downloaded 12 million times globally since its launch on October 30, 2024, marking it as an instant hit.
Popularity and Revenue Breakdown
AppMagic reports that 45% of the revenue from Pokémon TCG Pocket comes from Japan, with the United States accounting for 25%. Much of the revenue is attributed to microtransactions, specifically purchases of in-game items like the Premium Pass and Pack Hourglasses, which reduce wait times for opening booster packs.
The game’s structure encourages frequent purchases, as players aim to build competitive decks for player-versus-player (PvP) matches. Despite being a free-to-play game, many players are opting to spend to enhance their progress, a trend that could see revenue numbers increase as the game gains traction worldwide.
Accessibility for Free-to-Play Users
Pokémon TCG Pocket offers free-to-play users the ability to open two card packs daily at no cost, ensuring that players who do not spend can still participate in the game. Additionally, cosmetic items, such as playmats and card folders, are available for purchase but do not impact game progression, allowing players more customization options.
Future Potential and Updates
As Pokémon TCG Pocket continues to trend, the game’s revenue potential remains strong. With content updates expected in the coming months, The Pokémon Company could see these numbers climb even higher as players stay engaged with new features and improvements.
Pokémon TCG Pocket is now available for download on iOS and Android devices, with a promising future ahead in the competitive mobile gaming market.
