In an attempt to gauge interest in potential mobile titles, Activision has released advertisements featuring AI-generated visuals for games like Guitar Hero Mobile, Crash Bandicoot Brawl, and Call of Duty: Zombie Defender. However, these ads have sparked significant backlash from the gaming community.

AI-Generated Ads and Community Response

The promotional materials in question exhibit characteristics commonly associated with AI-generated imagery, such as distorted figures and unnatural compositions. For instance, the Guitar Hero Mobile ad portrays a band consisting solely of guitarists, with instruments and equipment appearing oddly shaped and misaligned. These anomalies have led to widespread criticism from fans.

Concerns Over Non-Existent Games

Adding to the controversy, the advertised games do not currently exist. Clicking on the ads directs users to surveys aimed at assessing potential interest in these concepts. This approach has been perceived by some as misleading and has further fueled dissatisfaction among gamers.

Implications for the Gaming Industry

The use of AI-generated content in marketing raises questions about authenticity and quality. While AI can streamline certain processes, over-reliance on it may result in subpar materials that fail to resonate with audiences. One thing is for sure right now: Activision’s deployment of AI-generated advertisements for hypothetical mobile games has not been well-received by the gaming community.