Home News Japanese Marketplace Enforces Price Cap on New Game Sales to Curb Scalping

Japanese Marketplace Enforces Price Cap on New Game Sales to Curb Scalping

A new regulation that prohibits sellers from listing recently released games at prices higher than the manufacturer’s suggested retail price (MSRP) for a predetermined amount of time after release was implemented by Japan’s top online marketplace in an effort to curb scalpers.

All new game software in the game category will be subject to the policy as of November 13. Sellers may have their accounts suspended, and offending listings will be deleted. The action is viewed as a component of larger initiatives to establish a more equitable and open market for used video games.

In the past, popular titles and limited edition sets have been quickly resold at exorbitant prices in Japan after their initial release. The marketplace operator gives instances of prices that, soon after launch, greatly surpassed the MSRP.

The platform hopes to minimize speculative purchasing, guarantee more fair access for customers, and promote a more robust gaming-commerce ecosystem by limiting resale prices.

You can find more information here: https://www.lycorp.co.jp/ja/news/release/019850/

Tags:

game scalping crackdown Japan Japan game resale rule MSRP game listings Japan new game price cap Japan online marketplace gaming rules second-hand game market Japan

Sai T.

Sai is a social media manager and senior web content creator who spends his days juggling game research, deadlines, and the usual existential crisis. When he isn’t crafting content that hopefully goes viral, he’s a dedicated single parent doing his best to navigate work life balance. And in the rare moments when free time actually appears, he’s usually found with his two dogs, who are fully convinced they’re the ones in charge.