Krafton has announced a bold transformation to become a leading “AI-First” company in the gaming industry. The publisher wants to increase creativity and efficiency by incorporating artificial intelligence deeply into all facets of its business, from internal workflows to game development.

Significant Investment and Infrastructure Changes

In order to realize this goal, Krafton is spending about ₩100 billion (roughly US $70 million) to construct a potent GPU cluster that will speed up AI research and in-game systems. The company intends to invest roughly ₩30 billion a year beginning in 2026 to improve AI-based tools and increase automation throughout its teams.

Developing the Future of Video Games

Krafton is redefining how games could be created and run in the future by putting AI at the core of its management approach. It is anticipated that the technology will improve procedural content, facilitate more intelligent in-game interactions, and expedite production. With this action, Krafton becomes one of the first significant gaming companies to fully commit to integrating AI on a large scale.

The Path Ahead

Everyone is watching to see how Krafton’s investment will affect its next games and whether AI-powered systems can enhance player experience and development effectiveness. As the business develops further, its AI-first strategy might establish a new benchmark for creativity in the world of gaming.