Bandai Namco Entertainment Asia is thrilled to announce a new strategic partnership with Playasia, a leading global online retailer for video games, collectibles, and entertainment merchandise.

Under this partnership, Playasia will serve as the exclusive e-commerce distribution partner for Bandai Namco Entertainment Asia’s official merchandise across Taiwan, Hong Kong, Singapore, Malaysia, Thailand, Indonesia, and the Philippines.

Fans of the region will be able to enjoy streamlined access to high-quality merchandise inspired by Bandai Namco Entertainment’s beloved franchises, such as Tekken, Elden Ring, PAC-MAN, Little Nightmares, Tales of, and more.

For a better experience, Playasia has also introduced a dedicated Bandai Namco Entertainment Asia merchandise section on its website. Fans can now browse the full collection—including new releases, pre-orders, and exclusive offerings—via: https://par.bz/kab.

This announcement is released in parallel with Playasia’s official statement to ensure consistent communication and reinforce the shared vision behind this partnership.