SEGA is bringing Yakuza Kiwami 3 & Dark Ties to the SEGA/ATLUS booth at Tokyo Game Show 2025 (TGS 2025), which will be held at Makuhari Messe from September 25 to 28. Sonic Racing: CrossWorlds, Persona 3 Reload, and a host of other games from SEGA, ATLUS, and their partners will also be showcased at the booth!
Additionally, featured titles, giveaways, the Fan Time Show schedule, and available merchandise have been updated.
Whether you’re planning to come to the venue or enjoy the event from home, keep an eye on our site for more announcements!
The Official Site for SEGA and ATLUS at TGS 2025
https://tgs.sega.jp/2025/en/
| Exhibit Format | TITLE | Novelty Gifts |
| SEGA／ATLUS | ||
| HoD | Sonic Racing: CrossWorlds | ●Sonic Racing: CrossWorlds Pin Button *1 ●Sonic Racing: CrossWorlds Original Multi Stickers Sheet |
| HoD | Yakuza Kiwami 3 & Dark Ties | ○Kazuma Kiryu/Yoshitaka Mine Mask ●Yakuza Kiwami 3 & Dark Ties Shoulder Bag |
| VID | Yakuza 0 Director’s Cut | ○Yakuza Lens Cleaning Cloth *2 ○Yakuza Channel Membership Chat Stickers (A7) *3 |
| VID | Yakuza Kiwami | |
| VID | Yakuza Kiwami 2 | |
| Others | Sonic Rumble | ○Sonic Rumble Original Acrylic Keychain *4 |
| HoD | Virtua Fighter 5 R.E.V.O. World Stage | ○Virtua Fighter 5 R.E.V.O. World Stage Fan ●Virtua Fighter Series Logo Stickers (White and Black Set) |
| VID | Football Manager 26 | ○Football Manager 26 Fan ○SEGA Football Club Champions 2025 Sticker (Logo and Uniform ver.) ●Football Manager Foldable Knapsack *5 ●SEGA Football Club Champions 2025 Sports Towel *5 ●Football Manager 26 Fan + SEGA Football Club Champions 2025 Sticker (Icon ver.) *6 |
| VID | SEGA Football Club Champions 2025 | |
| VID | Persona5: The Phantom X | ○P5X, P3R Shopping Bag ○P5X, P3R TGS 2025 Original Sticker Set *7 ●Persona5: The Phantom X Sun Visor *7 ●Persona5: The Phantom X TGS limited edition Sticker (Will receive 1 out of 4 designs) *8 |
| HoD | Persona 3 Reload | ○P5X, P3R Shopping Bag ○P5X, P3R TGS 2025 Original Sticker Set ●Persona 3 Reload Ruler |
| Others | SHINOBI Art of Vengeance | ○SHINOBI Art of Vengeance Sticker *9 |
| Electronic Arts | ||
| HoD | EA SPORTS FC™ 26 | ○TGS Limited-Edition EA SPORTS Shopping Bag ●TGS Limited-Edition EA SPORTS Shopping Bag |
| GIANTS Software | ||
| HoD | Project Motor Racing | ― |
| GSC Game World | ||
| VID | S.T.A.L.K.E.R. 2：Heart of Chornobyl | S.T.A.L.K.E.R. 2: Heart of Chornobyl Sticker *10 |
| Take-Two Interactive Japan | ||
| HoD | Borderlands 4 | ●Borderlands 4 Mini Claptrap *11 ●Borderlands 4 Pin Button *11 ●Borderlands 4 Ripper Mask *12 ●Borderlands 4 Stickers *12 ●Borderlands 4 Shopping Bag *12 ●Borderlands 4 Gun-Shaped Fan *12 |
| Nippon Ichi Software | ||
| HoD | 凶乱マカイズム | ●凶乱マカイズム A4 Plastic File Bag |
*1 One of the 14 types of Sonic Racing: CrossWorlds pin buttons will be given at random.
*2 Those who present proof of reservation for “Yakuza Kiwami 3 & Dark Ties”, “Yakuza 0 Director’s Cut”, “Yakuza Kiwami”, or “Yakuza Kiwami 2”, or log in to their account on the respective store and show a screen confirming that one of these titles has been added to their wishlist, will receive the gift. (Please note that the name of the wishlist may vary depending on the store.)
*3 Given as a present for showing proof of YouTube channel membership.
*4 Given to attendees after the Sonic Rumble Special Stage concludes.
*5 Awarded for hitting a Football Manager 26 or SEGA FOOTBALL CLUB CHAMPIONS 2025 goal target.
*6 Awarded to those who missed the goal target.
*7 Awarded for those joining the Persona 5: The Phantom X Shooting Gallery.
*8 Awarded for hitting a target at the Persona 5: The Phantom X Shooting Gallery.
*9 Given to attendees after the SHINOBI Art of Vengeance Special Stage concludes.
*10 Borderlands 4 Awarded for taking a photo at the booth.
*11 For those who present the SNS post screen, you will receive one of the capsule toy prizes from the Borderlands 4 booth. *12 Prizes will also be available after the official TGS stage (Hall 1) on Sunday, September 28, at 11:30 AM.
*Available while supplies last.
SEGA/ATLUS Booth Photo Ops
There will be photo ops for various titles at the SEGA and ATLUS Booth.
| Yakuza Kiwami 3 & Dark TiesKamurocho Arch |
| Persona5: The Phantom X Mural |
Stop by to snap a unique commemorative photo!
*The image is for reference only.
About Fan Time Shows
The booth will host a variety of Fan Time Shows, featuring appearances from popular influencers and special performances exclusive to TGS 2025. Newly announced programs include a stage panel dedicated to the Like a Dragon series and a live concert for STRANGER THAN HEAVEN.
Please feel free to take photos and videos during any of these events and include them in your coverage.
【SEGA Official YouTube Live Stream Link】
・September 25th：https://youtube.com/live/dnxakw2TjmE
・September 26th：https://youtube.com/live/rWRqGSs0e88
・September 27th：https://youtube.com/live/kvbABzYRgeQ
・September 28th：https://youtube.com/live/3Xj2btW9cB0
| FAN TIME SHOW SCHEDULE（Business Days 25-26） | |
| Time | Title |
| 10:30～ | Like a Dragon Merch Lineup Guests: Girly Record Channel, H Kidokoro(SEGA) (*Only Amenomiya Masaki and Taro will appear on the 26th) |
| 11:15～ | Football Manager 26 Special Stage Performers：La Classic |
| 12:00～ | September 25 | New VIRTUA FIGHTER Project Special Stage Guests: Tokido, Riichiro Yamada(SEGA), Yosuke Takeda (SEGA) |
| September 26 | Persona Special Live Performers：Azumi Takahashi, Lotus Juice, DJ:RAM RIDER | |
| 13:00～ | September 25 | Persona Special Live Performers：Azumi Takahashi, Lotus Juice, DJ:RAM RIDER |
| September 26 | Sonic Racing: CrossWorlds ASIA SHOW TOUR 2025-2026 – Tokyo Tournament Performers：Hachidera (B!KZO/Train/Kei/Is/Nise Penguin/Ponzuyaro/hatasako), Gizoku, Koha-D (Masaru Kohayakawa: SEGA) | |
| 14:00～ | September 25 | Sonic RACING CROSSWORLD Crazy Raccoon Special Stage Guests: Crazy Raccoon (Amatsuki/ rion / Ruri /Francisco/Totomix/Toppy), Koha-D (Masaru Kohayakawa: SEGA) |
| 14:20～ | September 26 | Football Manager 26 Special Stage Performers：La Classic |
| 14:40～ | September 26 | Persona Special Live Performers：Azumi Takahashi, Lotus Juice, DJ:RAM RIDER |
| 15:00～ | September 25 | Football Manager 26 Special Stage Performers：La Classic |
| 15:20～ | September 26 | Persona Special Live Performers：Azumi Takahashi, Lotus Juice, DJ:RAM RIDER |
| 15:30～ | September 26 | Sonic RACING CROSSWORLD ASIA SHOW TOUR 2025-2026 Exbition match Guests: 6 influencers from Southeast Asia, the 2 winners of the Tokyo Tournament, Koha-D (Masaru Kohayakawa: SEGA) |
| 15:50～ | September 25 | Like a Dragon Stage Guests: Akio Otsuka, Masayoshi Yokoyama(SEGA), Ryousuke Horii(SEGA) |
| FAN TIME SHOW SCHEDULE（Public Days 27-28） | |
| Time | Title |
| 9:30～ | Like a Dragon Merch Lineup Guests: Girly Record Channel, H Kidokoro(SEGA) |
| 10:15～ | September 27 | Sonic Rumble Special Stage Guests: Fischer’s (Motoki/Dama/Masai), Sonic, Shadow, Makoto Tase(SEGA), Takumi Hidaka(SEGA) |
| September 28 | Virtua Fighter 5 R.E.V.O. World Stage 3on3 Guests: Itabashi Zangief, Kamataku, Kasumi Ashizawa, Bonjour, Jun Utahiroba, Erina Otonashi | |
| 11:15～ | Football Manager 26 Special Stage Performers：La Classic |
| 11:30～ | September 28 | RGG TV Field Report – Part 2 Guests: Onigoe-Tomahawk Ryo Chan, Girly Record Channel, Masayoshi Yokoyama(SEGA), Hiroyuki Sakamoto(SEGA), Ayano Moriyama(SEGA) |
| 11:30～ | September 28 | RGG TV Field Report – Part 2 Guests: Onigoe-Tomahawk Ryo Chan, Girly Record Channel, Masayoshi Yokoyama(SEGA), Hiroyuki Sakamoto(SEGA), Ayano Moriyama(SEGA) |
| 11:50～ | September 27 | Persona Special Live Performers：DJ:RAM RIDER |
| 12:30～ | September 27 | RGG TV Field Report – Part 1 Guests: Takaya Kuroda, Girly Record Channel, Ryousuke Horii(SEGA), Ayano Moriyama(SEGA) |
| 13:00～ | September 28 | Sonic Racing: CrossWorlds Special Live Guests: Yunosuke, Sonic, Shadow, PAC-MAN |
| 13:50～ | September 28 | Persona Special Live Performers：Lyn、DJ:RAM RIDER |
| 14:00～ | September 27 | Sonic RACING CROSSWORLD 2BRO. Special Stage Guests: 2BRO (Anijya/Otojya/Otsuichi), Takashi Iizuka(SEGA) |
| 14:30～ | September 28 | Sonic Racing: CrossWorlds Special Live Guests: Yunosuke, Sonic, Shadow, PAC-MAN |
| 15:10～ | September 27 | Persona Special Live Performers：DJ:RAM RIDER |
| 15:20～ | September 28 | Persona Special Live Performers：Lyn、DJ:RAM RIDER |
| 15:40～ | September 27 | Football Manager 26 Special Stage Performers：La Classic |
| 16:00～ | September 28 | STRANGER THAN HEAVEN Special Live |
| 16:10～ | September 27 | SHINOBI: Art of Vengeance Special Stage Guests: Tsuwahasu, Keita Fujiki(SEGA) |
New Like a Dragon merchandise has been added to the SEGA/ATLUS’s TGS 2025 Goods page!
In addition to various items sporting the SEGA logo, new arrivals from Sonic Racing: CrossWorlds, Persona, Like a Dragon, and even Stranger Than Heaven will be featured at the TGS store. A ton of other exclusive merch awaits, so stop by to see what’s in stock!
Customers who purchase products at the venue will receive, on a first-come, first-served basis, one character coaster (out of five designs) as a free gift.
Select merchandise will be available through various online stores at a later date.
Feel free to check out what’s in stock!
*All orders will ship in late October.
