Ubisoft has announced its plans to tap into the potential of AAA mobile games. During the Ubisoft Forward 2023 event, CEO Yves Guillemot expressed excitement about the opportunities in the mobile gaming market.
Guillemot emphasized Ubisoft’s determination to expand in mobile gaming, recognizing the significant growth potential for AAA mobile games. He highlighted successful mobile adaptations of popular franchises like “Assassin’s Creed Codename Jade” and “The Division Resurgence,” demonstrating the possibilities in mobile gaming.
Ubisoft aims to develop its own AAA mobile games and establish partnerships with other publishers to bring their brands to mobile platforms. Guillemot acknowledged the need for adaptation when entering new markets, such as free-to-play, but assured that Ubisoft is committed to delivering captivating and complementary gameplay experiences across platforms.
Furthermore, Ubisoft sees mobile gaming as an opportunity to reach a wider audience. By creating high-quality mobile games, Ubisoft intends to make their games accessible to individuals who may not own consoles or PCs but have smartphones. This commitment to accessibility underscores Ubisoft’s dedication to delivering exceptional gaming experiences.
Guillemot emphasized the importance of Ubisoft’s Snowdrop and Anvil engines, which enable their creative teams to craft exceptional games. These engines will be instrumental in the development of upcoming mobile titles, ensuring a consistent level of quality and immersive gameplay.
With highly anticipated projects like “Star Wars Outlaws” and “Avatar: Frontiers of Pandora” in the pipeline, Ubisoft’s future in mobile gaming looks promising. By focusing on both established IPs and new ventures, Ubisoft aims to captivate mobile gamers with a remarkable lineup of AAA titles.
It’s noteworthy that Ubisoft’s commitment to mobile gaming has been reinforced by its partnership with Tencent, which increased its shareholding in the company last year. This strategic move highlights Ubisoft’s intention to expand its presence in the mobile gaming market and deliver its renowned gaming experiences to a wider audience.
