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AFK Journey Coming to Steam with Unique Marketing

Farlight Games has officially announced that its popular idle RPG, AFK Journey, is coming to Steam. While mobile games moving to PC is a growing trend, the studio has chosen a surprising marketing direction for the Steam version. Instead of focusing on the core idle combat and character progression, the Steam page and trailers heavily emphasize the game’s “Homestead” mode. This side content allows players to engage in life sim and town-building activities, which is a major shift from how the game was originally presented on mobile platforms.

Homestead Mode Takes Center Stage

The decision to market AFK Journey as a life sim or town builder is an interesting choice, given that these features were originally added as secondary content. The Steam storefront features screenshots and descriptions that prioritize gardening, decorating, and social interactions over the tactical RPG battles. While the Homestead mode has been well received by the current player base, critics worry this marketing could confuse new players who expect a full farming simulator. Regardless, the move shows the developer’s desire to appeal to the diverse cozy gaming audience on Steam.

Wishlist and Future Updates

The official Steam page for AFK Journey is now live, allowing interested players to add the game to their wishlists. While a specific release date has not been finalized, the page includes preliminary PC system requirements and language support details. Existing players on Android and iOS can continue their progress as the game maintains its live service updates. This Steam launch is a significant step for Farlight Games as they look to expand the reach of the AFK franchise to a broader desktop audience.

Official website: https://afkjourney.farlightgames.com/official/

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