Representatives of the Tokyo Game Show return once again to host their annual briefing for partners, game developers, and members of the media. This year’s session focused on plans and procedures for the upcoming Tokyo Game Show 2025, happening from September 25 to 28 at Makuhari Messe in Chiba, Japan.
They provided an overview of Japan’s current gaming industry landscape and its growing global influence. They also presented updated metrics and insights on the event’s steady growth over the years—highlighting increases in both exhibitor and attendee numbers, audience engagement, and visitor satisfaction. Notably, the event’s market size has doubled over the past five years.
The theme for this year is “Unlimited, Never-ending Playground”, emphasizing a vision for a society where everyone can enjoy gaming and entertainment in a lifestyle that celebrates diversity and inclusivity.
About Tokyo Game Show
The Tokyo Game Show (TGS) is one of the largest gaming conventions in the world, organized by the Computer Entertainment Supplier’s Association (CESA) and Nikkei Business Publications. Last year’s event, held across Halls 1 to 11 at Makuhari Messe, attracted 274,739 attendees over the course of four days—both business and public included. It featured 985 exhibitors from 44 countries, showcasing everything from games and hardware to AI tech and merchandise.
This year, the expected turnout is around 250,000 attendees, with enhanced safety measures in place to ensure a secure and enjoyable experience for all.
Visitor Information & Ticket Sales
Tickets for the public days will go on sale in mid-July 2025, while business day tickets will be available in early August 2025. Ticket prices will be announced alongside their release.
Exhibitor Guidelines & Opportunities
The briefing covered important details for exhibitors, including booth costs, space and dimensions, and the latest rules and regulations for setup. They also highlighted advertising options available during the event, such as indoor/outdoor ad placements, stage slots, and online streaming timeslots. (See images below for reference.)
Tokyo Game Show 2025 for Indie Game Developers
The Tokyo Game Show continues its support for emerging talent through the Indie Game Developer Supporting Project. Selected indie developers will be provided with:
- A free exhibit space at the Indie Game Area.
- A booth stand, PC, and monitor.
- Access to the Indie Meetup Area, a dedicated space for meetings.
- Interpretation services (Japanese, Chinese, English) upon reservation.
- An opportunity to join “Sense of Wonder Night” (SOWN)—a showcase event celebrating unique and innovative game concepts
Additionally, the event features the Indie Game Project Sponsorship Plan, where companies can sponsor indie developers as a way to boost brand awareness, increase market visibility, and actively support the growth of the indie gaming community.
Check the image below for the sponsorship tiers and pricing details.
As the gaming industry continues to evolve, Tokyo Game Show 2025 offers a platform for networking, showcasing innovations, and exploring global trends in the gaming industry. Whether you’re a developer, entrepreneur, or part of the media, preparation is key.
Stay informed and prepared—check the Tokyo Game Show 2025 official website for comprehensive event details, guidelines, and announcements.
