Home News Former Square Enix Executive Said They Should Have Made A Game Like Genshin Impact

Former Square Enix Executive Said They Should Have Made A Game Like Genshin Impact

Former Square Enix executive Jacob Navok recently expressed his views on Twitter, suggesting that the company missed an opportunity by not creating a game akin to Genshin Impact. Navok highlighted the appeal of live service-based games, noting that maintaining player interest and hype is challenging, yet crucial for success.

Many thanks to everyone who shared or retweeted my dive into Square Enix’s financial results. I noticed a few recurring questions that I’ll respond to here.

First, I’ve seen several questions about how to build games cheaper or set budgets based on smaller sales figures.

It’s…
— Jacob Navok (@JNavok) May 27, 2024

Navok emphasized that the issue isn’t the development cost but rather the selling price and market size. He pointed out that many players now prefer live service games and are willing to invest both time and money in them. This trend is evident in the success of Genshin Impact, compared to some of Square Enix’s less successful live service ventures.

Square Enix has found some success with live service games like Final Fantasy XIV and mobile titles such as Dragon Quest Walk. These games have helped the company, which has struggled with AAA games, by demonstrating that consumers are eager to spend on live service experiences.

Navok questioned why Square Enix allowed another company to dominate this lucrative market with Genshin Impact. He hopes that developing similar games will become a major focus for Square Enix in the coming years, ensuring they capture a share of this profitable segment.

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Genshin Impact Square Enix

Sai T.

Sai is a social media manager and senior web content creator who spends his days juggling game research, deadlines, and the usual existential crisis. When he isn’t crafting content that hopefully goes viral, he’s a dedicated single parent doing his best to navigate work life balance. And in the rare moments when free time actually appears, he’s usually found with his two dogs, who are fully convinced they’re the ones in charge.