With SD Gundam G Generation Eternal, Bandai Namco appears to have struck gold. Because of its monetization strategies and continuous live-service model, the game has quickly grown to be a significant source of income for the business.
The Reason It Makes So Much
The game combines contemporary gacha and monetization loops with traditional Gundam tactics. Players are lured into a system that promotes constant spending through the collection, upgrading, and pursuit of limited mobile suits. Rotations and special offers in the in-game store intensify that effect.
Earnings are also fueled by live operations. The player base is kept interested and spending money through regular events, themed partnerships, and time-limited banners. Long after launch, monetization is maintained through the steady stream of new content and premium offerings.

Risk and Reception
The strong emphasis on monetized content has drawn criticism, despite the fact that many fans enjoy the well-executed gameplay and nostalgic appeal. Some die-hard Gundam fans contend that the game prioritizes spending over strategy or skill. Others are concerned about the future updates’ balance in light of the profit incentive.
However, if managed properly, the revenue success can also translate into additional servers, content, and support. There is a thin line separating providing value from overly pressuring players.
SD Gundam G Generation Eternal is a great game for fans of Gundam, strategy, and collecting mecha. It’s also proving to be very profitable for Bandai Namco.
